A Belated Peepy and OuiOui Photodump

ItemLabel is a company that makes, among other things, weird collectable art toys. In 2021 they became semi-viral for their YouTube ads, which features music from the company's CEO and CXO emamouse. Their flagship character is Peepy (pronounced like "pee-pee"), a furby-like creature who likes to commit crimes. They also make OuiOuis (pronounced like "wee-wee"), which are bipedal, baby versions of peepys, and a bunch of other characters.

I started collecting itemLabel plushies last year. I wanted to include some recent photos of them in my next monthly recap post, but I realized that I had so many stashed away in my phone that I should probably share the old ones first. So This post will just be a dump of those, along with my assorted thoughts.

Last summer, after about a year of sharing itemLabel's videos with her, my sister gifted me my first Peepy, Ice Cream Peepy AKA Icecreampy!

I haven't given it a proper name yet. I've jokingly referred to it as "Sprimkles" before, like "Sprinkles" but funnier, but I also have another plushie named Sprinkles so maybe I shouldn't do that, to avoid accidently mixing the two up.

For a while it felt like my craving for wacky looking plushies had been satiated, but then I heard the news of itemLabels then-newest line of blind bags.

Typically, I'm not a huge fan of blind bags. They're a real gamble, half of the time you end up getting something that you don't even want. ItemLabel's products aren't exactly the cheapest, so I really don't want to spend money on them unless I really like what I'm getting. Not to mention these are art toys that I'm just going to display on my shelf anyway. I'd need a really good reason to actually purchase a blind bag.

However, when Itemlabel announced OuiOui Allstars, every single one of the designs was an absolute banger!

The line features the best designs from older blind bag serries that they don't/rarely restock anymore, as voted by the fans in their discord server. Perfect for someone like me who only started collecting recently. They also come with cute little accessories! So I guess if you're a hardcore OuiOui collector that already has all of the originals, you can try to collect all of these to get all of the accessories instead.

In November 2025 I ordered myself some OuiOuis and words can not describe how excited I was when I opened it.

I got Strawberry and Stinker! Like I said, I'd be satisfied with getting any of the designs, but I do find the little strawberry outfit to be especially cute. I also like that one of them is smiling and the other isn't. I didn't bother giving these guys proper names either, so if you have any suggestions feel free to let me know!

If I could made one small critique; the clothes are a little hard to get on and off the plushies. I kept worrying that I was accidentally going to damage them or my OuiOui, because you really need to force it on them. It took me several minutes just to get Stinkers pants on without them falling off. usually this wouldn't bother me, but since swapping the clothes between them is a highly advertised feature on itemLabel's website/social media, I thought it was worth mentioning.

Around the time my OuiOui's came in the mail, PawBorough Beta did another reset. For those curious you can check out my post about PawBorough, but basically it's a cat-focused virtual pet sim that was in closed beta at the time.

Anyway, I decided to base this set of founder cats off of my OuiOuis, and even tried to give them matching names and personalities. Unfortunately, this particular clan didn't last very long and I wasn't able to breed any kittens, but here's a screenshot of my den for those who care.

Anyway, back to the plushies...

My collection now has a home on my shelf, next to my (3)DS games and my gay frog. I didn't want them to get accidently damaged by keeping them with my childhood plushies.

Having them on display also makes them a nice conversation piece. "What the fuck is that?!" someone might say. Great, now I've broken the ice with them and I get to ramble about my collection for a little bit! It's a win-win!

Maybe once I get my whole shelf nicely organized I'll give you guys a full shelf tour.